Fenty Beauty – All Shades are BEAUTIFUL

‘Strength lies in differences, not in similarities’  Beauty in Diversity 

diversity in beauty


The beauty industry needs more diversity. How many times have you went out to buy your favourite brand of make-up and they didn’t have your shade? I remember once I was travelling and forgot my foundation. I went into a store to buy some and could not see my shade anywhere. Ended up buying tinted moisturiser. The shades they did have were shocking! I couldn’t believe it. In 2017 a large store (won’t disclose) didn’t have more than 4 shades of foundation in stock. All medium/light shades, no dark or tints of melanin and no in-between. As if people of all shades don’t wear foundation?

Now I’m not expecting every store in the UK to have every shade of foundation at hand, BUT surely why is it only certain shades that get priority? Why those shades?? It shocked me but also opened my eyes that we still have a long way to go in the beauty industry. Growing up I always found it difficult to find a foundation which matched. I spent a few years wearing a few shades lighter because I could never find anything that matched and thought I should go lighter rather than darker.


diversity in beauty


Then Rihanna came along and changed how we see the beauty industry!

‘Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades’


diversity in beauty


Rihanna has made every person feel included and with so many different shades, you’re bound to find one that fits. Not only has she broken boundaries, but she started a conversation about a topic which is usually brushed to the side. It has also opened a lot of brands eye’s and I’m already seeing more shades being introduced to certain brands. They noticed and saw how successful Rihanna was and took note.

Beauty Advertising in the Consumer’s hand

More people should be included and considered when it comes to advertising beauty and beauty standards especially in the UK. We are conditioned to believe only a certain look is ‘beautiful’ which is NOT true! That is why I LOVE social media sites like Instagram, Twitter etc. It puts advertising in the consumer’s hand and we make the choice! We showcase ourselves by posting photos, videos etc, which reaches an audience all over the world. Making it NOT the decision of the brands who and what is considered ‘beautiful’.

So please! Post your photos of you looking beautiful!  With the hashtag #iambeautiful

Let’s be proud of our uniqueness, our skin and our shades.


Finally, we have different shades of makeup to suit more people. We are all different and unique and that should be celebrated. Thank you to Rihanna for making such an impact!


diversity in beauty


Thank you for reading.

With Love

Natalie Rose


Empowering Women with Puma | DO You

Diversity | Victoria Secret Fashion Show


Rihanna’s victory in introducing diversity in makeup

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